We started wondering why all these additions of ingredients and manipulations of the different stages and processes were needed, and came to the conclusion that in some (rare) cases it is done to reach perfection, but in most cases it is done to ensure “consistency”, to please and reassure consumers, upon dictation from the large, organised retail chains. Above all, it is done out of one of the major drivers of human action: greed!
A simple explanation for this is: natural fermentation processes take time and effort - sometimes months - and when there are hundreds of tons of ripe grapes that need to be pressed and fermented within a short time, because many more tons of grapes are waiting, the aid of science and technology is very much needed and welcome. On top of that, if they are to be controlled manually, fermentation processes must be done in relatively small vats, by hand. At an additional cost!
So yes, industrial winemaking is only possible by using chemical and mechanical aid extensively!
Is it still wine?
When insecticides and pesticides are sprayed by helicopter over huge vineyards, the grapes harvested mechanically, chemistry is used to make wine… is there still a difference between these wines and other industrial beverages, we wondered.
We started looking at “other”, less conventional wines. The ones that are still “artisanal”, the ones that call themselves “organic”, “biodynamic”, or simply “natural”.
There is a world apart from the grand chateaux, the ones everyone has heard of and few can afford, or the main stream names… the ones we can find in the shelves of supermarkets and in bars and restaurants… in tetra packs, or even cans, the ones that claim they are “made in the vineyard”, but are created in labs and tested on sample groups for their consumer appeal.
These smaller or very small vintners do not have the scale to compete with the large companies. They also do not want to reach that scale. Some inherited a family tradition, and some want to continue a flourishing business with a well-known name and limited production. There is also a growing number of winemakers who “want to change their life”, move away from the city and its stress. There are “professionals” - architects, managers, lawyers, and teachers - who bought a house with some land and discovered a vineyard. We heard the most interesting stories. There is the doctor, who found old vines in his newly acquired estate and decided to revive them. The real estate developer, who bought an entire hill covered by woods with the aim of building grand homes for wealthy customers and then discovered a clearing with a vineyard in it, where an old man taught her how to grow grapes and make wine. She fell in love with it, dropped the project and became a winemaker. There are the Northern Europeans, who fulfilled their dream of owning a wine farm south of the Alps…
What most of these farmers share, is a great passion for vineyards and wines and pride in their work and the fruit it bears. They spend most of their time in the vineyards, taking care of each individual row, checking that their plants are thriving. The majority of them avoid using pesticides, weed killers, and insecticides. They use traditional chemistry (sulphur, which fights off the dreaded phylloxera; copper, to contain fungi like Peronosporales; insects to fight off insects; “sexual confusion” to prevent insects from multiplying, etc.).
Until recent years, it was generally assumed that good wines were the result of good work in the wine cellar. Oenologists became stars, similar to today’s TV chefs, as it seemed that some had the King Midas touch and could turn any grape, as mediocre as could be, into good, if not great wine.
Artisanal winemakers have a different mindset: they believe that good wine comes only from good grapes. Viticulture is fundamental to them. They are conscious that the characteristics of wine are established mainly by the grapes that are used and the geological, physical and climatic characteristics of the area, in which vines are grown - along with winemaker’s know-how.